Sarah Jennings

Creative Director & Brand Strategist

I lead multidisciplinary creative teams to build compelling brand systems, accessible digital experiences, and integrated storytelling that helps organizations clarify their message and expand their impact.

Creative Philosophy

I have spent over a decade leading fast-paced creative teams, building digital products, and translating complex ideas into clear, compelling visual systems. My work is grounded in user-centered design and a belief that the most powerful creative solutions are those that function beautifully — for organizations, audiences, and communities alike.
{

[Sarahs] creativity and passion were a constant source of motivation for the team; whether it was UI prototyping in a supermarket carpark or inspirational ideation sessions, she always brought a unique energy to everything she did.

– Andrew Wragg, Senior Software Engineer, Premium Experience Lab (PXL),
Verizon Digital Media Services

Creative Expertise

Design

  • Brand systems and visual identity development
  • Digital and print design across web, social, and campaign materials
  • User-centered design and UX strategy
  • Adobe Creative Suite, Figma, Sketch
  • Presentation design (PowerPoint, Keynote, Google Slides)
  • Product design and rapid prototyping
  • MA in Publications Design
  • Generative AI tools for concept development, content prototyping, and creative workflows (Curious Refuge Certification in AI Advertising)

Website Development

  • • Custom website design and build (WordPress, Squarespace, Webflow, Shopify)
    • Front-end fundamentals (HTML/CSS)
    • Page builders: Divi, Beaver Builder, Elementor
    • E-commerce implementation (WooCommerce, Shopify)
    • CMS integrations and third-party platform connections
    • Collaborative development with engineers (PHP & JavaScript familiarity)

Strategy & Leadership

Strategy

  • Creative direction and concept development
  • Design thinking facilitation and sprint leadership
  • Cross-functional project leadership
  • Audience research and user testing

  • Integrated brand and communications strategy for mission-driven organizations

  • Information architecture and platform structuring

  • Pitch deck development and strategic storytelling
  • MBA, University of Maryland

Speaking & Teaching

  • Experienced presenter to audiences from executive teams to public forums
  • Skilled at translating complex technical concepts for diverse stakeholders
  • Adjunct Professor, UX Design — Goucher College MA Program
  • Workshop facilitator and collaborative leader
{

I simply have not seen better igniter of a spark in people – both externally and internally than Sarah.

– Paul Palmieri, Co-founder & General Partner Grit Capital

{

She’s never happy until units/landing pages, etc. are completely stunning and clients are thrilled. She has led the charge on rich media, video, etc. units. I miss her infectious personality and creatively-charged brain.

– #16 Business Insider – Most creative people in Mobile advertising

Time-lapse of a Winning Poster | Pixels of Fury, Baltimore from Shutterstock on Vimeo.

2012 Winner – Pixels of Fury, Baltimore

Click to See more testimonials on Linked in

Set up some time with me

SeriouslyJennings@gmail.com

Text me to start a chat about a project

804-245-0912

Check me out on Linkedin

imsarahjennings

For consulting and systems strategy work, visit DIYyour.com